Privacy Policy
Last updated: May 2026
This Privacy Policy explains how BrighterLifeHealth Ltd ("we", "us", or "our") collects, uses, stores, and protects your personal information when you visit or make a purchase from our store.
We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU General Data Protection Regulation (EU GDPR) where applicable.
1. Who We Are
BrighterLifeHealth Ltd t/a MyOva 80-83 Long Lane, London, EC1A 9ET
Contact: support@myovacare.com
2. What Information We Collect
We collect personal information in the following ways:
When you make a purchase or create an account, we collect:
- Name
- Billing and delivery address
- Email address
- Phone number
- Payment information (processed securely — see Section 5)
When you browse our store, we automatically collect:
- IP address
- Browser type and operating system
- Pages visited and time spent on site
- Referring website
When you contact us or sign up for marketing, we collect:
- Email address
- Communication preferences
- Any information you voluntarily provide
3. How We Use Your Information
We use your personal data for the following purposes and on the following legal bases:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your order | Performance of a contract |
| Sending order confirmations and updates | Performance of a contract |
| Managing returns, refunds, and complaints | Performance of a contract |
| Sending marketing emails and promotions | Consent |
| Improving our website and customer experience | Legitimate interests |
| Fraud prevention and security | Legitimate interests / Legal obligation |
| Complying with legal and regulatory requirements | Legal obligation |
We will never sell your personal data to third parties.
4. Marketing Communications
We will only send you marketing emails if you have given us your explicit consent (opt-in).
You can withdraw your consent at any time by:
- Clicking the unsubscribe link in any marketing email
- Emailing us at support@myovacare.com
Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it.
5. Third-Party Service Providers
To operate our store and provide you with the best possible experience, we share your data with trusted third-party service providers. Each provider only receives the data necessary to perform their specific function.
Shopify
Our store is hosted on Shopify Inc. Shopify provides our e-commerce platform and stores your data on secure, firewalled servers. Payment card data is encrypted to PCI-DSS standards. For more information, see Shopify's Privacy Policy.
Google Analytics
We use Google Analytics to understand how visitors use our website. This involves the use of cookies and may collect your IP address and browsing behaviour in anonymised or pseudonymised form. You can opt out via Google's opt-out tool. For more information, see Google's Privacy Policy.
Klaviyo
We use Klaviyo to manage and send our marketing emails. Your email address and communication preferences are stored within Klaviyo's platform. We only email our opted-in subscribers. For more information, see Klaviyo's Privacy Policy.
Meta (Facebook & Instagram)
We use Meta Pixel on our website to measure the effectiveness of our advertising on Facebook and Instagram, and to show you relevant ads. Meta may collect data about your browsing behaviour on our site. You can manage your ad preferences via your Facebook settings. For more information, see Meta's Privacy Policy.
TikTok
We use TikTok Ads to run advertising campaigns and measure their performance. TikTok may collect data about your browsing activity on our site via tracking pixels. You can manage your preferences in your TikTok account settings. For more information, see TikTok's Privacy Policy.
Judge.me
We use Judge.me to collect and display product reviews. If you submit a review, your name and review content will be stored and publicly displayed. For more information, see Judge.me's Privacy Policy.
Tidio
We use Tidio to provide AI-powered live chat and customer support on our website. Tidio may collect your name, email address, and the content of your chat conversations. For more information, see Tidio's Privacy Policy.
Club.co
We use Club.co to run our affiliate and referral programme. If you participate in our affiliate programme, Club.co will process your account and referral data. For more information, see Club.co's Privacy Policy.
Loop Subscriptions
We use Loop Subscriptions to manage recurring subscription orders. If you sign up for a subscription, Loop will store your order preferences and payment data necessary to process recurring billing. For more information, see Loop's Privacy Policy.
6. International Data Transfers
We sell to customers in the UK, EU, and internationally. Some of our third-party service providers are located outside the UK and EU. Where your data is transferred outside these regions, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses (SCCs) approved by the UK ICO or European Commission
- Transfers to countries with an adequacy decision
If you have questions about international data transfers, please contact us at support@myovacare.com.
7. Cookies
We use cookies to improve your browsing experience, analyse site traffic, and support our advertising. Below is a summary of the cookies we use:
| Cookie | Purpose | Duration |
|---|---|---|
_session_id |
Stores session information (referrer, landing page) | Session |
_shopify_visit |
Internal visitor stats | 30 minutes |
_shopify_uniq |
Counts visits by a single customer | Midnight next day |
cart |
Stores your shopping cart contents | 2 weeks |
_secure_session_id |
Password-protected store access | Session |
PREF (Google) |
Tracks visitors and source | Short-term |
| Meta Pixel cookies | Advertising performance and retargeting | Varies |
| TikTok Pixel cookies | Advertising performance and retargeting | Varies |
| Tidio cookies | Live chat functionality | Varies |
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our store.
8. Your Rights
Under the UK GDPR and EU GDPR, you have the following rights in relation to your personal data:
- Right of access — Request a copy of the personal data we hold about you
- Right to rectification — Ask us to correct inaccurate or incomplete data
- Right to erasure — Request that we delete your personal data ("right to be forgotten")
- Right to restriction — Ask us to limit how we use your data
- Right to data portability — Request your data in a structured, machine-readable format
- Right to object — Object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent — Withdraw consent for marketing at any time
To exercise any of these rights, please contact us at support@myovacare.com. We will respond within 30 days.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with:
- UK: Information Commissioner's Office (ICO) — ico.org.uk
- EU: Your local Data Protection Authority
9. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. For example:
- Order and transaction records: retained for 6 years (UK tax and legal obligations)
- Marketing preferences: retained until you withdraw consent
- Customer support conversations: retained for 2 years
10. Security
We take the security of your data seriously and implement industry-standard measures, including:
- SSL/TLS encryption for all data transmitted via our website
- AES-256 encryption for stored payment information
- PCI-DSS compliance for all payment processing
- Firewalled and access-controlled servers
No method of transmission over the internet is 100% secure. If you have concerns about data security, please contact us.
11. Data Breaches
In the event of a personal data breach, we will:
- Notify the ICO within 72 hours where required by law
- Inform any affected individuals without undue delay where the breach is likely to result in a high risk to their rights and freedoms
If you have any concerns, please contact us at support@myovacare.com.
12. Age of Consent
Our store is intended for adults. By using this site, you confirm that you are at least 18 years of age, or that you have parental or guardian consent. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with their data, please contact us immediately.
13. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal information.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date at the top. Where changes are material, we will notify you by email or a prominent notice on our website.
We encourage you to review this policy periodically.
15. Contact Us
For any questions, requests, or complaints relating to your personal data, please contact our Data Protection contact:
BrighterLifeHealth Ltd 80-83 Long Lane, London, EC1A 9ET